The Louis Vuitton brand and the famous LV monogram are among the world's most valuable brands. According to a Millward Brown 2010 study, Louis Vuitton is the world's 29th most valuable brand, right after Wells Fargo and before Gillette. The brand itself is estimated to be worth USD 19.781 billion.[13] For the sixth consecutive year, Louis Vuitton still at number one of ten most powerfull brand published by the Millward Brown Optimor's 2011 BrandZ study with value of $24.3 billion. It was more than double value from the second rank.